Primary Insurance Company

Farmers Insurance is set to make history with a bold move: over the next year, the company plans to welcome nearly 1,700 new agency owners—marking one of the biggest single-year growth surges in Farmers’ history.

For nearly a decade, people in Sweetwater have faced an unsettling scene every time they come and go: thousands of discarded wind turbine blades looming on the edge of this small West Texas town—impossible to ignore and hard to forget.

A New Bedford, Massachusetts couple admitted in federal court in Boston yesterday that they carried out a scheme to cheat their own insurance clients—using their company, BL Insurance Brokerage, LLC, as the vehicle for the fraud.

A federal appeals court has made it clear: property insurers can factor depreciation into actual cash value—so long as the policy spells it out plainly.

A sophisticated software exploit capable of breaking into Apple iPhones and siphoning off sensitive data may have put hundreds of millions of users at risk.

Farmers Insurance has filed a lawsuit accusing a former Oklahoma agent of orchestrating a scheme to steer its policyholders to rival insurers—allegedly funneling business to an agency where his wife is employed.

Trade groups across the insurance industry are cheering a key policy shift from Fannie Mae and Freddie Mac on homeowners insurance requirements—one they say could meaningfully cut costs for both current homeowners and prospective buyers.

Neptune Flood has officially joined the growing lineup of insurance apps on ChatGPT, bringing its flood insurance tools directly into the AI-powered platform.

Catastrophes, resilience, automation, digital transformation, personalized claims experiences, evolving talent strategies, and operational flexibility—these are just some of the powerful forces already shaping this still-young year. Together, they’re redefining how the claims industry works and setting the stage for changes that demand attention.