The tobacco company can justifiably claim expertise in developing alternative products that smokers will actually try

PMI should forget wellness and focus on smokers who want to quit


In the summer of 2021, public health experts, policymakers and some UK columnists worked themselves into a frenzy over a takeover battle. 
Philip Morris International, the maker of Marlboro cigarettes, triumphed in tit-for-tat bidding against private equity group Carlyle to buy Vectura, a UK-listed maker of inhaled medicines, including treatments for smoking-related illnesses.
This story originally appeared on: Financial Times - Author:Helen Thomas