Mike Tattersfield says consumers can be ‘trained’ to look for its doughnuts in different sections of the store

Krispy Kreme boss shrugs off UK’s tightening anti-obesity rules

Krispy Kreme’s chief executive has hit back at UK restrictions on where unhealthy foods can be sold in stores, saying consumers can be “trained” to look for its doughnuts in different locations.
Rules controlling foods high in fat, salt or sugar have been in partial effect in the UK since October, barring large stores from placing such items in prominent positions near checkouts and store entrances.
This story originally appeared on: Financial Times - Author:Eri Sugiura